McGill Copywriting

Sell it in 75 Words or Less! 

There isn't room for wasted or "filler" words in great catalog copy. You have to capture your potential buyer's attention IMMEDIATELY. Concise, enthusiastic product copy evokes an "I can't live without that" mind-set. With the winning combination of my writing skill and extensive catalog copywriting  experience, customers will come back again and again to your catalog or web product offerings. 

Direct mail, sales letters, and marketing materials are all key elements to a successful business. For copywriting that is both professional and personable, I can create the image your business desires. Make sure your message is heard exactly as you intended! 

Web copy that is engaging and filled with keyword rich content enables search engines to place your site ahead of the pack.  As a web copywriter, I can create clear, compelling copy  to influence prospective customers to choose your product or service over the competitor's. Optimize your site with engaging, sales-oriented copy.

Don't let customers yawn or struggle through copy -  WORSE YET - "click" out of your website or toss your promotion in the trash. A fresh rewrite or quick edit may be all you need to make your product or landing page irresistible again.

Informative, well-researched articles, blogs, and press releases create valuable links to your website or landing page. Having an article appear in an industry trade journal, magazine, or a local newsletter also build credibility and start to establish you as the "go to person" in your industry.  Ask me about writing your next article or press release that introduces your business so customers can "get to know you." They are informative... not a sales pitch... and build credibility and consumer trust.